(FORTUNE Magazine) – First Wives Club for $400: This first wife of Merv Griffin, who helped create Jeopardy!, now runs an Internet startup.

The question: Who is Julann Griffin?

The ebullient 71-year-old has long wanted to create her own game-show legacy, rather than be an addendum to her ex-husband's. After unsuccessfully shopping a few ideas to television networks, Griffin decided she'd have more success on the Web. So she and her 67-year-old sister, Maureen, helped create Boxerjam.com, an online gaming company. Plenty of people have taken notice. In the past year Griffin raised $12 million in funding and distributed her games through Yahoo and AOL. However, the online gaming grandma insists, "I'm not a geek."

Boxerjam's site boasts a dozen games and more than two million participants monthly. Griffin's games are similar to those on TV: In Strike a Match, players get a group of words and must pick the ones that go together. The winner of each game is eligible for a prize drawing.

Griffin spends much of her time brainstorming game ideas from her Charlottesville, Va., office or from her nearby 923-acre plantation, where she lives with a horse, 13 guinea hens, a peacock, and a pig named Nancy. Boxerjam has yet to make a profit, but that's not her obsession. "This is fun," she says, "and it's obviously what I'm supposed to be doing." Not everybody wants to be a Millionaire.

--Suzanne Koudsi