Hits--Or Misses?
By Julia Boorstin

(FORTUNE Magazine) – When Salomon Smith Barney analyst Jill Krutick upgraded Disney, citing the "psychological impact" of Pearl Harbor, it raised more than a few eyebrows. After all, can one movie, even a blockbuster, really affect the bottom line of a giant media conglomerate? Judging from the millions spent marketing this summer's crop, the studios are sure counting on it. And while it's still too early to tell the Titanics from the Waterworlds, here's your chance to test your inner analyst. Our take, for what it's worth: not an upgrade in the lot.

--Julia Boorstin

Planet of the Apes Director Tim Burton already delivered the impossible: The movie came in on budget and on time. NewsCorp is betting that the roughly $90 million film will have even more appeal than the 1968 original--and help it sell a bunch more ape gear.

Jurassic Park III Vivendi's Universal is tapping the studio's most profitable franchise with a(nother) sequel, the $92 million Jurassic Park III. With twice the number of special effects as the first two films combined (yes, they actually count!), who needs Spielberg?

Tomb Raider: Lara Croft Paramount Pictures' adventure flick has a certain built-in audience--fans of the voluptuous videogame character. Angelina Jolie's merchandising potential also won't hurt parent Viacom either. We never asked, but the studio offered "no comment" on sequels. Hmm.

A.I. Warner Brothers has Steven Spielberg directing this $90 million (or so) high-concept pic. AOL Time Warner (FORTUNE's parent too) counts on an especially good reception abroad. And if that doesn't pan out, there's always the Harry Potter movie, due out in November.