(FORTUNE Magazine) – Thomas Edison famously said genius is 1% inspiration and 99% perspiration. Almost as famously, Woody Allen said 80% of success should actually be credited to showing up. What neither took into account--and perhaps this is obvious, given their hair--was image. More and more, whether you like it or not, everything you do and everywhere you go says something about you. Here's the FORTUNE guide to doing it right, from choosing the perfect wardrobe to flying in style.

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