(FORTUNE Magazine) – --The MAC Powersphere from Burrows Golf attracted buzz at the PGA Show, and not just because the indent on the bottom looks as if it could hold a scoop of Jamoca Almond Fudge. Burrows applied Newton's third law to the driver: Wasted energy (as much as 4,000 pounds of peak force) is redirected across the whole face, meaning you'll get more distance and accuracy on mishits. $399; 866-622-4653, www.burrowsgolf.com

--TAG Heuer's Reflex sunglasses are as sporty as its watches. They have a lot going for them beyond the usual ultraviolet A, B, and C protection: They weigh 0.03 ounce (but stay on when you swing), they have dark-green lenses that are great for golf, and thanks to titanium no-hinge temples, they bend like a Russian gymnast. $275; 866-845-7467, www.tagheuer.com

--The industry-standard 35-inch putter is too long for most golfers--or so says Tommy Armour's Todd Sones Tri-Measure Custom Putter Fitting System. The fitting, which requires just ten minutes, also takes into consideration the weight of your club head (a shorter putter needs a heavier head). $180 to $300; 800-723-4653, www.tommyarmourgolf.com. Or you can jump on the ugly-putter bandwagon: Maybe your stroke will look better in comparison. Phil Mickelson picked up the Titleist Futura (left; $285, 888-324-4766, www.titleist.com) at the end of last season and has yet to put it down. Meanwhile, Ben Hogan Golf has four models this year from craftsman Bob Bettinardi. $270--$400; 800-772-5346, www.benhogan.com

--Tiger lends it that invincible look, but the Nike Dri-FIT Tech Mock (left) wears nicely on mortals as well. The fabric wicks moisture away from the body, keeping you warm and dry. In a variety of colors. $55; 800-922-6453, www.nikegolf.com. Made of silk twill, Nat Nast golf shirts (below left) were inspired by Cary Grant. In six color combinations. $115; 800-628-6278, www.natnast.com

--Tem Po is a pewter good-luck charm for your bag--because there are no atheists in bunkers. $9.95; 800-807-2805, www.golfgodcharms.com

--Everyone needs a ball retriever, but no one wants to admit it. That's why Pro Line Sports' I Gotcha is the perfect corporate gift. It telescopes to ten feet (from ten inches), weighs only eight ounces, and has a special spring that grabs a ball easily from any surface. (And you can get a logo printed on the grip, rings, and case.) $29.95; 888-400-7413, www.prolinesports.biz

--After a rainstorm ruined their round, golf pro Pat Shea and his buddies were hanging out at a bar. Shea started playing with dice someone had left behind and, voila! GOLO, an addictive game was born. With plenty of betting potential, it's great for losing money to friends--something golfers can't seem to get enough of. $19.95; 866-465-6465, www.igolo.com

--The Putting Peg, from Fuzzy Zoeller Productions, was named best training aid at this year's show. Only 1.25 inches in diameter, it's smaller than the 4.25-inch cup, so you're aiming at a much tighter target. Better still, when it's hit, the peg emits the gratifying sound of a ball rolling into a cup. The indoor version, the Putting Pod, Velcros to your carpet. $9.95 each; 866-734-7888, www.puttingpeg.com