(FORTUNE Magazine) – Prepare yourself for a summer of hyperinspirational commercials. With the Athens Olympics just a few months away, the five-ring marketing circus is beginning. Some of the 63 U.S. sponsors and suppliers have participated in only a few games, while others like Coke and Eastman Kodak have been at it for years (76 and 108 years, respectively). Here's what a few of the sponsors are planning for the buildup to the games in the U.S. and the main event in Greece. --Kate Bonamici

Olympic Sponsor

McDonald's

IN THE U.S.

Packaging will feature ten athletes, including Venus and Serena Williams and swimmer Diana Munz.

IN GREECE

Will operate three McDonald's on-site, including two in the Olympic Village with free food for the athletes.

[Olympic Sponsor]

Bank of America

[IN THE U.S.]

Sponsoring Olympic trials (like diving and gymnastics) and hosting local celebrations for Olympic hopefuls.

[IN GREECE]

Will host an Olympic Village center where athletes, friends, and family can eat, watch, and get online.

[Olympic Sponsor]

Kleenex

[IN THE U.S.]

Will have a daily Internet vote on the most emotional moment of the day.

[IN GREECE]

Commemorative tissue boxes will be placed throughout the Village.

[Olympic Sponsor]

Visa

[IN THE U.S.]

Ads will feature U.S. women's volleyball players (Visa stars won gold in the last three Games).

[IN GREECE]

It's the only card accepted anywhere at the Games.

[Olympic Sponsor]

Xerox

[IN THE U.S.]

Printing 10,000 copies of swimmer John Naber's book, Eureka! How Innovation Changes the Olympics.

[IN GREECE]

Will host a breakfast for Olympians past and present.

[Olympic Sponsor]

24-Hour Fitness

[IN THE U.S.]

Sponsoring 16 athletes and giving gym memberships to elite athletes.

[IN GREECE]

Is providing training centers for U.S. athletes in Athens.