(FORTUNE Magazine) - Samsung's SyncMaster 244T LCD display looks impressive on your desk even when it's not turned on. Fire it up, though, and the exceptionally bright 24-inch (measured diagonally) LCD screen sets new standards for both work and play. The 244T comes with a twist: The display pivots from landscape mode--ideal for watching big-screen video or working on spreadsheets--to portrait mode, which is better suited for reading long web pages, writing long strings of code, or working on tall digital photos that would otherwise get cut off on a wide display. Even if you don't need the versatility of a pivoting display, the 244T stands above its competitors with some of the quickest response rates among LCD monitors, making it good for gamers too. At a street price of $1,399 the 244T is more expensive than most of its 24-inch rivals, and worth every penny. www.samsung.com