The Battle for Hearts and Disk Drives
By Telis Demos

(FORTUNE Magazine) – Howard Stringer calls himself the "Sony warrior." Now he's got himself a war. On March 28, Toshiba will be the first to enter the high-def-videodisc battlefield when it launches a $499 HD-DVD player. Sony, which has developed the competing Blu-ray format, won't have a unit on shelves until Samsung's $999 player debuts May 23. Stringer said back in January he "isn't frightened" of the price or timing difference because Blu-ray has more device makers backing it. That's true. Pioneer will also launch a Blu-ray player this year, although the date isn't set. Sony's own Blu-ray player is the PlayStation 3, and most observers now expect that its release will be pushed back to the holidays. Meanwhile, Microsoft is scrambling to launch an HD-DVD add-on to the Xbox 360 before the PS3 hits shelves. All's fair in the format wars.

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.