Not Going Along for the Ride

Companies Economy International Corrections Pre-market trading After-hours trading Winners/losers/actives Bonds Currencies Commodities Money Magazine Retirement Mutual Funds Taxes Ask the Expert Money 101 Autos Loan Center Best Places to Live Calculators Mortgage Rates Personal tech Big Tech blog Techland blog Sectors and stocks Fortune 500 techs Tech Talk 100 best places to launch Ultimate resource guide Small biz makeovers FSB 100 Ask & Answer Fortune 500 Technology Investing Management Rankings Main Create portfolio Edit portfolio Create Alerts Edit Alerts

By Telis Demos

April 2, 2006 11:01 PM EDT

(FORTUNE Magazine) – Yesterday your grandmother started blogging. So why aren't more FORTUNE 500 companies joining the sphere? Some blognosticators predict that blogs are the future of corporate PR and that all 500-level companies will have them by 2010. But socialtext.net/bizblogs, which indexes FORTUNE 500 blogs open to the public, has found just 24, mostly operated inside tech companies. Fortune500blogs.com contacted hundreds of companies to find more and got just one response, a negative. Debbie Weil of blogwriteforCEOs.com chalks it up to uncertainty. "What's the ROI on blogging?" she asks. "Nobody knows yet." Blogging may still prove to be a great PR tool, but the 500 aren't on the blandwagon just yet.

Top Stories

Bye-bye gas subsidies

Offshore oil drilling: An early jump in Florida

Stuck with an SUV

Global warming and oil top agenda at G-8 summit

Real Estate: Vultures swoop in

Live Quotes automatically refresh, but individual equities are delayed 15 minutes for Nasdaq, and 20 minutes for other exchanges. Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET.
* : Time reflects local markets trading time. † - Intraday data delayed 15 minutes for Nasdaq, and 20 minutes for other exchanges. Disclaimer

Copyright © 2008 BigCharts.com Inc. All rights reserved. Please see our Terms of Use.
MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc.
Intraday data delayed 15 minutes for Nasdaq, and 20 minutes for other exchanges. All Times are ET.
Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use.
Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data.
Fundamental data provided by Hemscott.
SEC Filings data provided by Edgar Online Inc..
Earnings data provided by FactSet CallStreet, LLC.