This car saved Ford
by Ellen McGirt, FORTUNE Magazine

(FORTUNE Magazine) - Call it the $3 billion jellybean. When the Taurus debuted in 1985, its curves and sweeping lines made it different. So was the team that created it. Desperate after losing $1.5 billion in 1980, Ford crushed the status quo - isolated groups that made part of a car to "pass over the wall" to another. Enter Team Taurus. Nearly 400 engineers, designers, and marketers were put in a room and set loose. They brainstormed their way into history - and Ford (Research) back into business. Derided at first as the "jellybean" for its shape, the Taurus was Motor Trend's Car of the Year in 1986 - and then was imitated. Discontinued in 2005, it enjoys retirement as a corporate fleet fave. Top of page

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.