CNNMoney.com
Companies Economy International Corrections Pre-market Trading After-hours Trading Winners/Losers/Actives Bonds Currencies Commodities World Markets Money Magazine Real Estate Taxes Jobs Ask the Expert Money 101 Autos Mutual Funds The Help Desk Loan Center Best Places to Live Ask the Expert Ultimate Guide to Retirement Retirement Calculators Best Funds Best Places to Retire Fortune Brainstorm Tech Apple 2.0 Blog Big Tech Blog Sectors and Stocks Tech Talk Resource Guide Small Business Makeovers Questions & Answers Small Business Video 100 Best Places to Launch FSB 100 Fortune Small Business Fortune 500 Brainstorm Tech Investing Management C-Suite Rankings Main Create Portfolio Edit Portfolio Create Alerts Edit Alerts
Lights! Camera! Cue the CEO!
Cisco chief John Chambers plans his day in the shower, and uses video-on-demand to communicate with employees and customers. A Fortune interview.
Interview by Adam Lashinsky, Fortune senior writer

(FORTUNE Magazine) -- I plan my whole day in the shower in the morning. I realize that's a little bit unusual, but I'm playing everything out - thinking through the issues, especially the key things I want to do that day.

I will be scheduled on average from 7:30 in the morning to probably 7:00 at night. And we leave a little bit of buffer within that so that I can move things around.

Not much of a paper chase for Microsoft's chairman, who uses a range of digital tools to do business. (more)

I started off with classic communication methods when I got here 15 years ago. I'd walk around and talk to small groups and larger groups. I'd see who was here in the evening. To this day I can tell you whose car is out in the parking lot.

Then e-mail became very effective, because it gave me the ability to send a message to the whole group. But I'm a voice person. I communicate with emotion that way. I like to listen to emotion too. It's a lot easier to listen to a key customer if I hear how they're describing a problem to me.

I'll leave 40 or 50 voicemails a day. I do them on the way to work and coming back from work. The newest thing for me is video on demand, which is my primary communication vehicle today. We have a small studio downstairs. We probably tape ten to 15 videos a quarter. That way employees, and customers, can watch them when they want.

As for how I hear from employees, I host a monthly birthday breakfast. Anybody who has a birthday in that month gets to come and quiz me for an hour and 15 minutes. No directors or VPs in the room. It's how I keep my finger on the pulse of what's working and what's not. It's brutal, but it's my most enjoyable session.

To be informed, I like summaries. Because of my dyslexia, I do very little novel reading or that type of activity. I love quick articles. Before every meeting and every panel I study briefing binders with all the information I need: what we're doing in a presentation, who we're meeting with, backgrounds on them, etc. It's two or three pages on each topic, and that is how I like to learn.

I usually wrap up my day just before my wife, Elaine, and I go to bed. I review my critical accounts around the world and summarize a little bit. And then Elaine and I go to sleep talking. My wife has been my partner for 33 years, and we dated for seven years before that, so she understands my strengths and my limitations remarkably well. We make decisions together. My family is the most important thing in the world to me.  Top of page

John Cisco

YOUR E-MAIL ALERTS
Follow the news that matters to you. Create your own alert to be notified on topics you're interested in.

Or, visit Popular Alerts for suggestions.
Manage alerts | What is this?
© 2009 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy
Copyright © 2009 BigCharts.com Inc. All rights reserved. Please see our Terms of Use.
MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc.
Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use.
Intraday data is at least 20-minutes delayed. All times are ET.
Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data.
Fundamental data provided by Morningstar, Inc..
SEC Filings data provided by Edgar Online Inc..
Earnings data provided by FactSet CallStreet, LLC.