(Fortune Magazine) -- You would think the former chief marketing officer for Popeyes Chicken & Biscuits would have had his fill of cartoon-themed fast-food restaurants. But you would be wrong. In August, Lamar Berry -- who oversaw Popeyes' growth from ten franchises to 1,000 -- opens the first store in his new Dagwood's Sandwich Shoppes chain near his headquarters in Clearwater, Fla. His partner? Blondie scribe Dean Young.

The menu will run from traditional $5 sandwiches and subs to the Dagwood, a 1½-pound, six-inch-tall monster featuring 17 toppings. "It's really hard to get in your mouth," laughs Young. Berry, 53, expects to have close to 1,000 shops open by the end of 2008. "They have immediate brand recognition, and that's a huge advantage," says Ron Paul, president of Technomic, a Chicago consulting firm that tracks the fast-food industry. "Still, you have to wonder why they waited so long. It's not like Subway or Quiznos just began to grow."

[LEGACIES]

Remembering a Food Pioneer

When Aiko Takitani commercialized the chocolate-covered macadamia nut, she established a business -- Hawaiian Host -- that would become one of the largest U.S. candy exporters. Takitani, who died in June at the age of 92, formed Hawaiian Host in 1960 with her husband, Mamoru. (Mamoru was the chef, Aiko the taster, who also oversaw delivery, quality control, and accounting.) The company now sells 20 million boxes of chocolates a year.

DATA

Google may have revolutionized business, but a recent class-action lawsuit against the company has focused attention on a side effect: click fraud, in which an advertiser's competitors repeatedly follow its pay-per-click ads in an effort to run up its advertising costs. (Google has said it will disclose its false-click rates to advertisers.) A recent study by San Antonio's ClickForensics, a click-fraud detection firm, found that businesses that pay the most for search terms may be the most vulnerable.

20% AVERAGE FRAUD RATE FOR SEARCH TERMS THAT COST MORE THAN $2 A CLICK.

14% OVERALL RATE OF SEARCH-ENGINE CLICKS THAT WERE FRAUDULENT DURING THE SECOND QUARTER OF 2006