What's the Future for GM?
By ALEX TAYLOR III

(FORTUNE Magazine) – To scuttle an alliance with Renault Nissan, GM's CEO Rick Wagoner persuaded his board of directors that he had a better plan. But he hasn't convinced Kirk Kerkorian, owner of 9.9% of GM's stock, who yanked his representative Jerry York from the board so that he could agitate from the outside.

1 What's GM doing to stave off bankruptcy? Wagoner has announced the closing of 12 plants, pushed 34,400 hourly workers off the payroll, slashed headcounts and benefits for salaried employees, and gotten a handle on pension and health-care costs. Wall Street responded by bumping the stock up about 50% in the past six months. But Wagoner still needs to fix GM's revenue problem.

2 What's that? GM has a tough time mar-keting cars people will buy without a bribe. Incentive spending in September was $700 per car less than a year ago, but market share fell 1.2%. To keep unsold cars from piling up, GM was forced to cut production by 20,000 units in the fourth quarter.

3 That sounds bad. It gets worse. GM is way too dependent on fuel-thirsty SUVs and pickups, which consumers are shunning in favor of lighter, more nimble crossover vehicles--a product segment pioneered by the Japanese.

4 So what's on Wagoner's to-do list? Close the sale of GMAC's 51% to Cerberus Capital Management. Get the parts-maker Delphi out of bankruptcy. And get ready for a proxy fight if Kerkorian comes after his allies on the board.

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.