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And the winners are...
And the winners are...
Which companies have the best reputations? GE tops the list again this year, Starbucks and Toyota move up, and Apple cracks the top 10. (more)
1. General Electric
6. FedEx
2. Starbucks
7. Apple
3. Toyota Motor
8. Google
4. Berkshire Hathaway
9. Johnson & Johnson
5. Southwest Airlines
10. Procter & Gamble
• See the rest of the top 20
Target's fashion statement
Target's fashion statement Here's a look at some of the looks behind Proenza Schouler for Target, no. 13 on the Most Admired list. (more)
• Right on Target video
Toyota's all-American ads
Toyota's all-American ads From Elvis to Beyoncé: How Toyota, no. 3 on America's Most Admired Companies list, has kept rolling through the decades. (more)
Starbucks' latte buzz
Starbucks' latte buzz It's not just the caffeine: The coffee retailer is rising on the Most Admired list thanks to its green initiatives and commitment to workers. (more) video
Layoffs and long hours?
Layoffs and long hours? So you know what it takes to get on Fortune's list of America's Most Admired Companies. But, what does it take to be knocked off? (more) video

Full list
Full list
There is no higher praise than the respect of one's colleagues and competitors. See how 306 top companies rate in 8 key areas. (more)

Most admired companies in your state
Most admired companies in your state
California is home to the most corporations on this year's list. See the top-rated firms near you (including interactive maps). (more)
• California
• New York
• Texas
• See the rest

Best & worst
Best & worst
What makes a company well-regarded? Companies were scored on eight key areas of leadership. See the 10 most - and least - admired for... (more)
• Innovation
• People management
• Social responsibility
• All 8 categories

Industry champions: They're no. 1
Industry champions: They're no. 1
From airlines to wholesalers, which companies scored the highest when ranked by their peers and rivals? Plus, see the complete rankings for 63 industries. (more)
• 63 industry rankings

World's most admired companies
World's most admired companies
On FORTUNE's global list, Apple and Berkshire Hathaway rank higher this year, while Microsoft slips. Which other companies made the top 10? (more)
More Stories
What is your True North?
Navigating the path to the top tests anyone's character. Here's how Howard Schultz, Anne Mulcahy, and other business leaders found their way. An excerpt from True North, by Bill George. (more)
How to get a great reputation
Fresh ideas and being green distinguish the winners in our 25th annual rankings. (more)
Quick Vote
Which company do you most admire?
  • General Electric
  • Starbucks
  • Toyota Motor
  • Berkshire Hathaway
  • None of these
How we pick the Most Admired companies
The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group started with the FORTUNE 1,000... (more)
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