Starting today, AT&T Inc. (NYSE: T) customers and shoppers in parts of the Midwest will be able to mix their love of mobile games with saving some moolah by completing in-store challenges on SCVNGR, the social game all about going places, doing challenges, earning points and unlocking awesome rewards.

The intersection of location-based social technology and tangible rewards is an innovative and fresh way for retailers and companies of any size to engage customers on their smartphones. SCVNGR allows people to check-in, complete challenges and earn points at any location, and AT&T's partnership with SCVNGR is at the forefront of this new and effective mobile marketing strategy.

Anyone can now earn rewards -- like discounts on accessories and even credit toward a new phone, starting with the Samsung Captivate -- at dozens of AT&T stores across Iowa, Minnesota, Nebraska, and Wisconsin by checking-in to participating AT&T stores and completing fun, quick challenges on SCVNGR, such as:

• Sick of that annoying screeching sound you hear every time your buddy's phone rings? Fight back by doing the Bizz Bizz Buzz Challenge, earn two points, and get a ringtone gift card!
• Coveting that snazzy case or Bluetooth accessory? Earn five points and get a 20% accessory discount!
• Excited about the hottest new AT&T Smartphone Android phone -- Samsung's Captivate? Show us your love with a picture challenge and get three points. Earn 15 points at any store and you'll get $50 off the phone!

"AT&T continues to invest heavily in mobile network upgrades and roll out industry-leading mobile capabilities to our customers," said Hardmon Williams, vice president and general manager for AT&T Mobility and Consumer Markets in Iowa, Minnesota and Nebraska. "By building on SCVNGR to bring the mobile-social experience to customers right in our store locations, we are able to engage and reward them in exciting new ways."

"It's awesome to have AT&T join in on the fun by building challenges and rewards on SCVNGR," said Seth Priebatsch, SCVNGR's Chief Ninja. "We want everyone to build a game layer on top of the world with us -- at every place with fun things to do at those places. Check-in, do challenges, earn points and unlock awesome rewards -- it's social, easy, fun and, especially at AT&T stores, rewarding!"

You can play SCVNGR anywhere in the US via the free SCVNGR app for the most popular smartphones. Connect SCVNGR to Facebook and Twitter to share with your friends. (And, of course, to brag about all the money you just saved!)

Grab the free SCVNGR app for your AT&T Smartphone today. For more information about the AT&T rewards and challenges on SCVNGR, please visit att.scvngr.com.

To locate an AT&T company-owned retail location, please visit www.att.com/storelocator. For the complete array of AT&T offerings, visit www.att.com.

About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates -- AT&T operating companies -- are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T | DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.

About SCVNGR
SCVNGR is a game. Playing is simple: Go places. Do challenges. Earn points! You'll unlock real-world rewards and share where you are and what you're up to with your friends on SCVNGR, Facebook and Twitter. SCVNGR is played via a free iPhone & Android app. But playing SCVNGR is only half of it. Individuals, enterprises and small businesses build on SCVNGR by adding custom challenges and rewards at their locations. SCVNGR is funded by Google Ventures and Highland Capital Partners. Visit www.scvngr.com to learn more.

Media contact
Emilie Cole @ LaunchSquad for SCVNGR
Scvngr [at] launchsquad [dot] com
San Francisco: 415-625-8555