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How to Succeed in 2007
We asked 50 of the brightest minds in business how they do what they do - and how you can cash in on their advice in the year ahead.
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Kevin Rose
Kevin Rose
Founder, Digg
Let the Users Run the Show
Letting users control your site can be terrifying at first. From day one we were asking ourselves, "What is going to be on the front page today?" You have no idea what the system will produce. But stepping back and giving consumers control is what brought more and more people to the site. They have a sense of ownership and discovery at the same time. If you give users the tools to spread and share their interests with others, they will use them to promote what is important to them.

We have 17 employees, and we have 4,500 submitted stories a day. We could hire more staff, but that's not what the site is about. It's about allowing users to define the site and police the site themselves.
 What do you think it will take in 2007 to succeed in business? E-mail the editors here.
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