How to Succeed in 2007
We asked 50 of the brightest minds in business how they do what they do - and how you can cash in on their advice in the year ahead.
Back to feature
Jeff Goodby
Jeff Goodby
Co-founder, Goodby Silverstein & Partners
Remake Ad Campaigns for the Digital Age
Our campaigns are a lot more work now. Our "Got Milk" campaign was based on the fact that milk made you sleep better and rebuilt muscles. So we created TV commercials where aliens came and abducted cows and took them back to their planet, because their bones were weak and they needed more sleep. Then we made a website for angry farmers, Cowabduction.com. We put up notices around the city about the missing cows. And we made another website promoting the aliens' point of view. The campaign was such a success that we're releasing it in theaters.
 What do you think it will take in 2007 to succeed in business? E-mail the editors here.
The 50 People Who Matter Now A Business 2.0 exclusive list: Meet the executive, entrepreneurs, and cutting-edge innovators who are setting today's business agenda. (more)
Best-Kept Secrets of the World's Best Companies Here are 25 great management practices you've probably never heard of - and might want to start implementing tomorrow. (more)

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.