Whitman's task is to figure out how to put the shine back in one of the brightest stars of the Internet age (see story, page 158). Last year's acquisitions have failed to bring in big revenue, and U.S. traffic growth has slowed. That has translated into a slumping stock, down about 40% in the past year; market cap is now $37 billion. The Internet phone provider Skype won't bring in profits anytime soon—the service remains free until the end of the year. In July the company announced a $2 billion stock buyback, eBay's first.