Google said to make radio ad deal
Report: Search engine to sell ads for radio station operator Clear Channel.
NEW YORK (CNNMoney.com) -- Google has agreed to sell advertising on all of the stations owned by Clear Channel Communications beginning at the end of June, according to a published report.
In its Monday editions, the New York Times said the deal will give the Internet search engine access to just under 5 percent of the commercial time on Clear Channel's 675 stations.
Google (Charts) has been trying to expand its ad sales beyond the Internet to traditional media, including newspapers, television and radio. The Times said the deal with Clear Channel, the nation's largest radio station operator, is its first breakthrough in radio.
On Friday, Google announced it is buying DoubleClick, the digital services marketing firm, for $3.1 billion.