Resources for online marketingBefore you try podcasting, YouTube, blogging or redoing your website, check out these links.(FSB) -- You can't expect to compete as a small business today without taking advantage of online marketing tools. These links can help. Build a Great Site U.S. Small Business Administration: The SBA offers an Internet and eCommerce primer. SCORE's "10 ways to make your web site work harder for you": Tips from the "Counselors to America's Small Business." Internet and search-engine marketing My Own Business: A nonprofit offers a free online course that covers everything from setting up a website to operating on eBay Google's guidelines for webmasters: Help the search-engine giant find, index and rank your site. NFIB's "Getting Your Site Found Through Web Searches": Tips from "the voice of small business." Duct Tape Marketing: A book with tips on small-business marketing and coaching. Blogs, Podcasts and YouTube YouTube: Thinking about broadcasting yourself? About.com's "How to create and promote a podcast": 4 steps to putting together a podcast. Wikipedia on Podcasts: Check out the free online encyclopedia's useful breakdown of all things podcast. Business 2.0's "Blogging for Dollars": It's not just a hobby - some small sites are making big money. Here's how to turn your passion into an online empire. Robin Good's "Ten Ways You Can Use YouTube To Promote Your Online Content": Single Throw Internet Marketing: Strategies that may be able to increase the quality of your sales leads. The Meadow, Salt News: Good small-business example of a Web site and blog reciprocally driving traffic. To write a note to the editor about this article, click here. |
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