Toyota unveils a sporty Prius

prius_plus.top.jpgThe Prius PLUS is a sporty version of the popular Toyota hybrid. By Ben Rooney, staff reporter


NEW YORK (CNNMoney.com) -- Performance and fuel-efficiency are not usually words you hear in the same sentence. But who says hybrids can't be sporty?

Toyota said Tuesday that it will unveil the Prius PLUS Performance Package, a hybrid performance line developed by the automaker's racing division, at a car show in Las Vegas this week.

The tricked-out version of Toyota's popular gasoline-electric powered car will be available in limited production starting in April 2011. Toyota expects to have more information on pricing closer to the official launch date, according to spokesman Greg Thome.

While there are no changes to the car's powertrain, the package comes with a number of external features designed to make the Prius look more sleek and speedy.

Drivers will be able to have their Prius outfitted with a seven-piece body kit that has a "uniquely styled rear diffuser," as well as front and rear bumper spoilers and a side skirt.

The Prius PLUS is also lower than the standard version, with "sport-tuned lowering springs" and a rear "sway bar" to improve handling. In addition, the performance Prius has 17-inch forged wheels with low profile tires.

Toyota (TM) said the car will come replete with "exclusive floormats" and an exterior badge with the "PLUS" logo.

The package was developed to meet the "evolving demands of the growing hybrid segment," Toyota said in a press release. But it may also be designed to lure drivers that are wary of hybrid cars, which are often seen as less muscular than gas powered ones.

Despite the added weight from the body kit and other features, Toyota said the modifications will not impact the Prius' gas mileage.

"The end result is a more fun-to-drive, performance-enhanced Prius that maintains its industry-leading fuel efficiency," the automaker said.  To top of page

Just the hot list include
Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Find Your Next Car
Index Last Change % Change
Dow 32,627.97 -234.33 -0.71%
Nasdaq 13,215.24 99.07 0.76%
S&P 500 3,913.10 -2.36 -0.06%
Treasuries 1.73 0.00 0.12%
Data as of 6:29am ET
Company Price Change % Change
Ford Motor Co 8.29 0.05 0.61%
Advanced Micro Devic... 54.59 0.70 1.30%
Cisco Systems Inc 47.49 -2.44 -4.89%
General Electric Co 13.00 -0.16 -1.22%
Kraft Heinz Co 27.84 -2.20 -7.32%
Data as of 2:44pm ET
Sponsors

Sections

Bankrupt toy retailer tells bankruptcy court it is looking at possibly reviving the Toys 'R' Us and Babies 'R' Us brands. More

Land O'Lakes CEO Beth Ford charts her career path, from her first job to becoming the first openly gay CEO at a Fortune 500 company in an interview with CNN's Boss Files. More

Approved.blancoo
brooney.oblanco

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.