Cyber Monday sales hit record $1 billion

By Charles Riley, staff reporter


NEW YORK (CNNMoney.com) -- Americans spent more than $1 billion on Cyber Monday, making it the biggest online shopping day in history, digital marketplace research firm comScore said Wednesday.

Sales totaled $1.028 billion on Monday, a 16% increase versus a year ago, and a new one-day record.

Cyber Monday is the first Monday after Thanksgiving and is a relatively recent retail phenomenon, compared to Black Friday, the day after Thanksgiving. Many retailers traditionally open their doors at midnight on Black Friday, attracting shoppers with heavily advertised discounts.

"The online holiday shopping season has clearly gotten off to a very strong start, which is welcome news," said comScore Chairman Gian Fulgoni in a statement.

Fulgoni did attach one caveat, noting that heavier than normal promotional and discounting activity contributed to the bump in sales.

ComScore also reports that between Nov. 1 and Nov. 29 of this year online shoppers racked up $13.55 billion in sales, an increase of 13% over the previous year.

48.9% of Cyber Monday orders were placed from work computers, comScore said, a slight decline from last year.

Cyber Monday might be just the start of billion-dollar online sales days, which Fulgoni says he expects to see more of as the shopping season progresses.

On Tuesday, analytics group Coremetrics released a similar report that said Cyber Monday sales in the U.S. were up 19.4% in 2010 compared to last year. To top of page

Just the hot list include
Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 24,388.95 -558.72 -2.24%
Nasdaq 6,969.25 -219.01 -3.05%
S&P 500 2,633.08 -62.87 -2.33%
Treasuries 2.85 -0.03 -0.90%
Data as of 6:32am ET
Company Price Change % Change
Ford Motor Co 8.82 -0.20 -2.22%
AT&T Inc 30.14 -0.39 -1.28%
Wells Fargo & Co 50.26 -0.83 -1.62%
Citigroup Inc 58.35 -1.71 -2.85%
Oracle Corp 46.00 -0.68 -1.46%
Data as of Dec 7
Sponsors

Sections

Bankrupt toy retailer tells bankruptcy court it is looking at possibly reviving the Toys 'R' Us and Babies 'R' Us brands. More

Land O'Lakes CEO Beth Ford charts her career path, from her first job to becoming the first openly gay CEO at a Fortune 500 company in an interview with CNN's Boss Files. More