Murdoch's iPad newspaper The Daily to launch Feb. 2

murdoch_ipad_new.gi.top.jpgRubert Murdoch will unveil his company's highly anticipated iPad newspaper next week. By Julianne Pepitone, staff reporter


NEW YORK (CNNMoney) -- News Corp.'s iPad-exclusive newspaper, The Daily, will launch next week at an event in New York City.

The company sent an invitation to reporters Thursday morning. The launch will take place midmorning on Feb. 2 at New York's iconic Guggenheim museum. News Corp. CEO Rupert Murdoch will be at the event, along with Apple (AAPL, Fortune 500) Internet services executive Eddy Cue.

The Daily will be the guinea pig for Apple's new subscription option for purchasing iPad content. Until now, Apple has only let publishers sell individual issues, paralleling the company's model for selling apps.

The Daily plans to sell its subscriptions for 99 cents per week, News Corp. executive James Murdoch said at a media conference this week, according to Reuters.

News Corp. (NWS, Fortune 500) has been at the forefront of charging consumers for online journalism, including running a paywall around some content on the Wall Street Journal's site.

The Daily has been in the works for several months, but its launch date was delayed. AllThingsD said earlier this month that there were some technical issues with Apple's new subscription service, which will debut alongside with The Daily.

The subscription service will be "a new 'push' subscription feature from Apple, where iTunes automatically bills customers on a weekly or monthly basis, and a new edition shows up on customers' iPads every morning," AllThingsD reported.

Beyond the technical challenges, many questions are swirling around The Daily. Pundits and bloggers alike have wondered if the world is ready for an iPad-exclusive newspaper -- and if it even wants one.

Others wonder if iPad buyers are the type to buy subscriptions to newspapers. Still, that demographic is growing larger: Apple reported sales of 7.3 million iPads in the holiday season, for a total of 14.8 million iPads sold for the year. To top of page

Just the hot list include
Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 32,627.97 -234.33 -0.71%
Nasdaq 13,215.24 99.07 0.76%
S&P 500 3,913.10 -2.36 -0.06%
Treasuries 1.73 0.00 0.12%
Data as of 6:29am ET
Company Price Change % Change
Ford Motor Co 8.29 0.05 0.61%
Advanced Micro Devic... 54.59 0.70 1.30%
Cisco Systems Inc 47.49 -2.44 -4.89%
General Electric Co 13.00 -0.16 -1.22%
Kraft Heinz Co 27.84 -2.20 -7.32%
Data as of 2:44pm ET
Sponsors

Sections

Bankrupt toy retailer tells bankruptcy court it is looking at possibly reviving the Toys 'R' Us and Babies 'R' Us brands. More

Land O'Lakes CEO Beth Ford charts her career path, from her first job to becoming the first openly gay CEO at a Fortune 500 company in an interview with CNN's Boss Files. More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.