Banner $3.9 billion quarter for online ads
Internet publishers sold $3.9 billion worth of online ads in the first quarter of 2006, according to the Interactive Advertising Bureau and PricewaterhouseCoopers, a 38 percent increase over the same period last year. PaidContent notes that online advertising even increased 6 percent over the fourth quarter, which is normally the strongest time of the year for other forms of advertising. That's a sign that online advertising is growing so fast that it has overcome the usual seasonal lulls. Canadian journalist Mark Evans observes that despite the fast pace of growth, online still accounts for only 5 percent of the total advertising industry worldwide. In the UK, however, online ads are projected to overtake newspaper ads this year, scoring a 13.3 percent share of the market.
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