NBC to promote TV shows with user-created videos
At the Convergence 2.0 conference in New York on Monday, an NBC executive said that the network plans to market its new fall lineup of shows by broadcasting user-created "mashups" of NBC video clips as on-air promos. Gillian Lusins, vice president for intellectual property at NBC Universal, said the company plans to provide an online video-editing tool that lets users modify and remix video clips from its shows to create their own in-house promotional spots. eWeek's Steve Bryant speculates that NBC will use Flash, since the popular Adobe Web-video format is harder to copy (and therefore pirate) than other formats.
In a related development, NBC and web video outfit YouTube announced a partnership today where NBC will provide official promotional clips to YouTube, and YouTube would host a make-your-own promo contest for NBC's "The Office." While that seems like a halfway step to Lusins' vision of hosting video tools on NBC's own websites, "The Office" contest, as well as NBC's plans to broadcast user-generated mashups, should delight Todd Copilevitz of the Advertising Ourselves to Death blog, since he asked in May when NBC would start broadcasting user-generated content over the air, not just on its websites. Do you think many people will bother putting together videos for a broadcast network? 
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