Apple, Facebook fight summertime blues with free music
Ah, summer: When temperatures soar, vacations abound, and traffic to youth-oriented websites dwindle as college students scatter to the four winds. That's why Facebook and Apple are teaming up to give away as many as 250 million songs. Facebook users will get a free 25-song sampler from Apple's iTunes Music Store when they click on a banner on the social-networking website. Apple's no doubt hoping to make sure that iPods remain more popular than beer on college campuses. In order to sign up for the promotion, Techdirt observes, you have to join an Apple "group" on Facebook -- a great way for Apple to keep its brand front-and-center whenever Facebook users log into the site. Facebook, meanwhile, has a more subtle motive, says Peter Cashmore on the Mashable blog: Beating MySpace at the music game by getting users to think of Facebook as a place to discover cool bands.
CNNMoney.com Comment Policy: CNNMoney.com encourages you to add a comment to this discussion. You may not post any unlawful, threatening, libelous, defamatory, obscene, pornographic or other material that would violate the law. Please note that CNNMoney.com makes reasonable efforts to review all comments prior to posting and CNNMoney.com may edit comments for clarity or to keep out questionable or off-topic material. All comments should be relevant to the post and remain respectful of other authors and commenters. By submitting your comment, you hereby give CNNMoney.com the right, but not the obligation, to post, air, edit, exhibit, telecast, cablecast, webcast, re-use, publish, reproduce, use, license, print, distribute or otherwise use your comment(s) and accompanying personal identifying information via all forms of media now known or hereafter devised, worldwide, in perpetuity. CNNMoney.com Privacy Statement.
|
|