Facebook hawking credit cards
Facebook, the social network site popular with college kids, is now offering Chase credit cards, Pete Cashmore notes on the Mashable blog. Users will be able to join a Chase group on Facebook and earn rewards points for activities like paying their bills on time. Cashmore notes that creating groups that social-network users can join is a big trend in online marketing.
But we at The Browser think Chase and Facebook are going about this all wrong. Instead of offering a single credit card and hoping to entice Facebook users to join its group, Chase should have offered cobranded credit cards targeted to the groups that Facebook users already belong to.
It's an effective strategy that credit-card rival MBNA has exploited in the real world by marketing college-branded credit cards to alumni, and it would be a good match for Facebook's college-centric groups.
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