Sun, Dell, and IBM search for life on Second Life
What is it about virtual worlds that so captivates techies? Could it be that the real world isn't working out that well for them?
That certainly would explain why, over two days this week, Sun, Dell, and IBM have made company announcements in Second Life, drawing howls of complaints from busy journalists who object to having to install 3D software just to watch PR people fly around as avatars. The Browser could join them and go on and on about how awful this trend is, but we'll keep it short. All of these companies are trying to reach influential tech buyers with busy schedules. And if you have time to have a Second Life, you probably don't have much of a first one. 
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