Gooding & Company
Owned by the Maharaja of Patiala, Maharaja Bhupinder Singh, this car stands out even within the collection of such an ardent Rolls-Royce customer. The Maharaja was not afraid of the price of customization, even at the turn of the last century: he paid $400 in today's money for a tool roll, $1,000 for a pair of jump seats, between which rest a crystal decanter and four matching tumblers.
And the most priceless detail: the body was designed and made by Mulliner, a name in custom coachwork that has elevated Rolls Royce's cars for decades.
