Rules of the game "Hummer appeals to young people globally and served as a perfect assignment for our newest talent," GM global design chief Ed Welburn announced. The three new GM designers were given a few pointers on what makes a Hummer a Hummer, just enough direction to ensure they stayed true to the brand. Carl Zipfel, director of GM's Hummer design studio, assigned each of the three designers a specific attribute on which to focus.
Last updated December 14 2007: 1:55 PM ET
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