101 Dumbest Moments in Business
Misadventures in marketing
Hunt for Hoffa?! See which companies had trouble coming up with the right message.
By Adam Horowitz, David Jacobson, Tom McNichol, and Owen Thomas
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Spirit Airlines
With nonstop flights to a privately owned waste management facility in New Jersey...
"Help us find Hoffa ... and enjoy fares from just $39 each way."

- Marketing copy for Spirit Airlines's "Hunt for Hoffa" game, in which visitors to the carrier's Web site are asked to dig for the remains of the missing union leader. Besieged by complaints, the airline drops the promotion.

GM
Spirit
Sony
Fiji
McDonald's
Wal-Mart
Wal-Mart
Microsoft
Trading-
Markets
Heart Attack Grill
Meat Art
Paris Hilton
Disney
Wal-Mart
Golden State
DDS Media
TextTrust
CIA
Jessica Simpson
Wal-Mart
McDonald's
Shai
Wal-Mart
AussieBum
Eisner
Tesco
Spin Master
Hasbro
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Contact Us Closed Captioning Manage Cookies+ Site Map

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.