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Hotels are competing to spoil guests the most, and business travelers are reaping the benefits. Business 2.0 highlights the biggest trends in $200-a-night pampering.

Busy executives need their rest, but it's often hard to sleep when you're in a new time zone and worrying about the next day's meetings. Enter the "sleep concierge," available at the Benjamin Hotel in New York and the Delamar in Greenwich, Conn., among others.

The Benjamin sends staffers to sleep seminars so they can counsel guests on the intricacies of catching more Zs; once they're trained in the art of sleep inducement, they can recommend options like warm milk and cookies, a lavender-infused elixir, a white-noise machine, a light-therapy gadget, and choices from a menu of 13 different pillows. The magnetic therapy pillow promises better circulation, while the satin beauty pillow supposedly prevents wrinkles.

Your choice is duly noted, so the same model awaits you on your return. And a good night's sleep is guaranteed or your next night is free. Guests at Kimpton Hotels, a nationwide chain of boutique inns, can relax with a tasty array of in-room massages. Choose the sake and rice massage, the brown sugar massage, or the hot stone treatment with chocolate-infused shea butter.


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