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Product design, nature's way

Eons of evolution have honed plant and animal life into the most intricately engineered things on the planet. Now a new breed of inventor is reverse-engineering Mother Earth's marvels and turning them into remarkable real-world products.

By Ethan Watters, Business 2.0 Magazine
A new way to see the light
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A new way to see the light
The inventor: Mark MIles

The company: Qualcomm

The innovation: Glare-proof displays for mobile phones

The inspiration: The reflective properties of butterfly wings

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Contact Us Closed Captioning Manage Cookies+ Site Map

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.