Here's a surprising fact: Habbo Hotel sells more furniture worldwide than Swedish retailer Ikea. Even better, it sells virtual furniture that teens decorate their online Habbo rooms with. Best of all? Kids are spending real world dollars to buy not only virtual chairs and sofas, but also fashion for their avatars. Parent company Sulake pulled in more than $53 million in revenues last year. With 7 million unique monthly visitors and 28 country sites, Habbo Hotel is second only to World of Warcraft as the most popular multi-player online game. Now Habbo Hotel is rolling out Pocket Habbo, which allows mobile users to check in on their avatars.
CEO: Timo Soininen
Location: Helsinki, Finland
URL: habbohotel.com
Launch: 2000
Funding: $7.6 million (Series D from Movida Group)