Disruption: Self-serve hourly car rental in urban neighborhoods
Disrupted: Car dealers and traditional rental agencies
There are no service clerks, no paper contracts, no lines. With Zipcar, you pay a $50 annual membership, then go online to see what cars are available near you. When you get to the car, swipe your wireless ID card to get in, and the keys are inside. You pay a usage fee that runs $8 to $15 per hour. Zipcar is profitable in cities where it has been operating more than two years, including Boston, New York, San Francisco and Washington, D.C., and it's ahead of competitors like Flexcar and City CarShare.
Not your typical rental 
