America's most admired companies

Toyota's all-American ads

From Elvis to Beyoncé: How Toyota, no. 3 on Fortune's list of America's Most Admired Companies, keeps rolling.

By Jenny Mero
1970s
1976
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1970s
Two oil crises boost sales of Toyota's efficient and affordable cars.

Bestseller: Corolla
Tag line: You asked for it. You got it. Toyota.

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America's Most Admired Companies
Top 20 Most Admired Companies
Top 20 Most Admired Companies
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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.