America's most admired companies

Toyota's all-American ads

From Elvis to Beyoncé: How Toyota, no. 3 on Fortune's list of America's Most Admired Companies, keeps rolling.

By Jenny Mero
1970s
1976
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1970s
Two oil crises boost sales of Toyota's efficient and affordable cars.

Bestseller: Corolla
Tag line: You asked for it. You got it. Toyota.

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America's Most Admired Companies
Top 20 Most Admired Companies
Top 20 Most Admired Companies
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Contact Us Closed Captioning Manage Cookies+ Site Map

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.