In 1996, for example, Scherba and his team brainstormed an inflatable shelter for use by military recruiters and pitched it to all four service branches. Today recruiters buy 25 to 30 inflatables from the Scherbas each month.
The Greedy Pig and Fat Cat are prime examples of the Scherbas' business strategy: Build it first, sell it later. In 1996, for example, Scherba and his team brainstormed an inflatable shelter for use by military recruiters and pitched it to all four service branches. Today recruiters buy 25 to 30 inflatables from the Scherbas each month.
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