Lois Geller is founder and president of Mason & Geller Direct, an advertising agency based in Hollywood, Fla. Prior to founding her own company, Geller served as president of several ad agencies. In New York she headed AC&R Direct, a Saatchi and Saatchi agency, and Geller Direct, a TBWA subsidiary. In Toronto, Canada, Geller led J. Walter Thompson Direct and Vickers and Benson Direct. Many of her programs serve international markets. Geller has authored four books on directmarketing, including
Sold! Direct Marketing for the Real Estate Pro. masongeller.com 
