20 timeless money rules

Money Magazine collected the best advice from some of the smartest investors (and other people) who have ever lived.

Keep perspective
13. Keep perspective
There is nothing new in the world except the history you do not know.
--Harry Truman


When the Dow sheds 300 points in a day, it's natural to feel doomed. And when the market surges, it's easy to be convinced that stocks have entered "a new paradigm," to echo a bubble-era phrase. Don't delude yourself. As Sir John Templeton notes, "The four most expensive words in the English language are, `This time it's different.' "

To keep your perspective, remember:
  • In every bull market since 1970, stocks have dropped by 10% or more at least once. Average time to get back to even: 107 days.
  • Over time, markets tend to stick close to their long-term trends, called "regression to the mean." Manias and panics never last.

Confucius

Friedrich von Schiller

Benjamin Franklin

Miguel de Cervantes

Gary Brinson, Brian Singer and Gilbert Beebower

Warren Buffett

Edwin Lefevre

Peter Lynch

Jack Bogle

Coco Chanel

Warren Buffett

St. Augustine

Harry Truman

Eleanor Roosevelt

John Kenneth Galbraith

Stanley Kunitz

Pablo Picasso

John Maynard Keynes

Martin Luther King Jr.

Jonathan Swift
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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.