Toy Fair preview: Eager to recapture kids' attention after the iPod onslaught, toymakers are putting a 'digital' twist on classic toys.
Lots of robots
"Optimus Prime voice changer helmet" from Hasbro.
Lots of robots
Toy robots are a rage this year, thanks to the upcoming July 4 release of the live-action "Transformers" movie from DreamWorks Pictures and Paramount Pictures. Hasbro, which owns the Transformers brand has created the "Optimus Prime voice changer helmet" which makes your voice sound like a robot. The product will hit stores in June, selling for $29.99, suggested retail price.

The Air Hogs Robo Copter from Canadian toymaker Spin Master is a pretty cool innovation in the remote-control toy category. With the push of a button, the Robo Copter transforms from a robot to a helicopter. Kids can drive it on the ground or fly it in the air.

"If you're looking for one of the biggest `Wows' of Toy Fair, I think we have it," said Harold Chizick, spokesman for Spin Master.

The Robo Copter is expected to sell in the fall, priced at about $110, for kids 10 years and older.

"Robots are classic toys and a natural place for companies to incorporate new technology," Byrne said. New from Jakks' Xtreme Performance Vehicles (XPV) line of remote-control flying vehicles is the XPV R.A.D. series, which stands for Robotic Air Defense. XPV R.A.D. apparently is a flying RC robot that travels on land and then launches in the air. The company said XPV R.A.D can switch from a standing android to a flying robot capable of performing aerial stunts. The series is expected to sell in the fall.

Chat Diva

Guitars

Robots

T.M.X. Friends

Gadget

Smart Cycle

Made for Me

Parrot

Net Jet

Video journal

Pizza Elmo
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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.