$300, $95 respectively
Even before Katie Holmes was spotted sporting this one piece "Corfou" suit on the Paloma Beach in Saint-Jean Cap Ferrat, France, it was one of ERES's most sought after styles this season. "The plunging neckline, reminiscent of the 60s, is very popular," said Emily Shapoff at ERES.
The best bet for beach-bound men? Ralph Lauren's classic black swim trunks, which boast a flattering triple-seamed waistband and shoestring tie. The white screen-printed bull's head graphic adds a cool twist on hot summer days.