U.B. Funkeys vinyl toys unlock computer games or zones from a game hub connected to a computer.
Coins are earned to customize and decorate a player's "crib," which can be shared and compared with friends on the U.B. Funkeys Web site. Each of the 40 different toys available unlocks a new game or zone.
Starter kit retail price: $19.99
Single toy retail price: $4.99
Maker: Mattel