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Forgetting that we are all basically reptiles
Forgetting that we are all basically reptiles
The most important part of our brain is the reptilian side. These are the animal instincts of survival and reproduction.

Businessmen who bring clients to strip clubs are appealing to our reptilian side without even realizing it. But it's not only sex that sells: Making small talk with customers about children or puppies will also accomplish this goal.

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Last updated September 24 2008: 7:37 AM ET
Video: Hear more of Rapaille's sales tips at fortune.com.
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