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Acting phony
Acting phony
The best salespeople are great actors - which doesn't mean they are faking it. Rather, they are connecting to something inside that's honest and true.

If you're having trouble getting inspired selling facial cream, for example, imagine instead that you are helping women feel beautiful. Make it something you can believe in.

If you feel like a phony during a sales pitch, you're on the wrong track.

NEXT: Neglecting the relationship
Last updated September 24 2008: 7:37 AM ET
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