A guy tried to sell me life insurance recently. I told him I was covered, but he still sent me some cigars.
Later I gave him my business. Why? My cortex, the intellectual side of my brain, understood that he gave me the cigars as a sales ploy. But my limbic brain - my emotional side - was still influenced by the gift. I felt good about this guy.
NEXT: Forgetting that we are all basically reptiles
Later I gave him my business. Why? My cortex, the intellectual side of my brain, understood that he gave me the cigars as a sales ploy. But my limbic brain - my emotional side - was still influenced by the gift. I felt good about this guy.
NEXT: Forgetting that we are all basically reptiles
Last updated September 24 2008: 7:37 AM ET