Student grudge match

John Mills, Kevin Reichle, Aaron Trull and Mike Hamilton

School: University of Texas at Austin, McCombs School of Business

Team members: John Mills, Kevin Reichle, Aaron Trull and Mike Hamilton

Concept: Sports fans once used pen and paper to track stats for their favorite players and teams. Today the pastime has largely moved online in the form of fantasy leagues. Fantasy Action Network (FAN) provides the 18 million U.S. fantasy sports players with new technology to compete in interactive games using inexpensive tablet computers in bars and restaurants.

The tablets will connect wirelessly to the bar's Local Area Network. FAN's central servers will stream game information and advertisements to each player. FAN believes the technology will generate more customers for the bars, instant player stats for the sports fan and direct marketing for the advertisers. The company will earn money by selling ad impressions and by charging a monthly service fee per console.

Timeline: FAN has a patented, working prototype and has secured pilot program commitments from two sports bars in Texas. The company hopes to launch the product in time for the 2008 football season. FAN believes it will be cash-flow positive by 2009. - Emily Maltby

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