The richest executives

21 of 28

21. Robert P. LoCascio

Title: Chairman and CEO

Company: LivePerson

FSB 100 Rank: 77

Value of stock owned: $25.9 million

Value of options: $0.6 million

Total ownership value: $26.5 million

Robert LoCascio's most prized possession is a faded 1993 Ikea couch. When LoCascio's first company, Ikon, flopped, he lived on that couch in his office for two years to save money while he launched his second, more successful venture, LivePerson, which provides online customer-support services to businesses.

"That first company's failure enabled me to stay alive during some very tough times in this company, like the dot-com crash," LoCascio says. "It's when you fail that you really start to think and learn about yourself."

NEXT: Robert K. Weiler

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Notes: Data as of the companies' most recent fiscal year-ends. Options valued net of their strike price. Equity holdings data provided by Equilar. Due to a data collection error on the part of Equilar, the rankings have been revised since they were first posted.

LAST UPDATE: Jul 01 2008 | 12:04 PM ET