Under Armour Under Armour took a financial hit earlier this month when it said advertising costs -- which include a 60-second Super Bowl spot -- will represent as much as 13% of the company's 2008 sales. This caused one analyst to downgrade the company's stock, which promptly fell 24%. But shares of Under Armour rebounded after another analyst called the company a "leading player" in the athletic apparel product category. Under Armour will use its first-ever Super Bowl spot to promote its new cross-training footwear. The ad will feature former NFL player Eric "Big E" Ogbogu along with a number of other well known athletes.
Last updated February 01 2008: 2:45 PM ET
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