With tiny cell phones and credit-card-sized cameras, Americans are getting away from the idea that luxury means large. U.S. automakers like Ford are betting that car buyers will also shift their eyes to attractive small models. At least they hope they will, as fuel economy standards rise.
German luxury car makers like Audi and BMW are already selling high-end compact cars in the U.S. Lincoln could go further, Ford chief designer Peter Horbury thinks, with something like the Concept C.
"People will be happy to buy a smaller car that is better for the environment and more maneuverable in the city as long as the vehicle has all the attributes they want," he said in a company statement.
The concept vehicle is powered by a 1.6-liter turbocharged engine and has a six-speed transmission. Ford estimates its highway fuel economy at 43 miles per gallon.
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Last updated January 13 2009: 3:59 PM ET