True obsessions

3 of 11

Saying "I do" to doing the Dew

Saying

Got a brand obsession? Send us a picture of you with your favorite brand, along with a short description, to bkowitt@fortune.com.

When Chester Atkins was home on R&R from his tour in Iraq in 2007, he and his wife, Amy, both now 22, decided to get matching tattoos to keep them emotionally linked. There was never any question that it would be a Mountain Dew design. "It's something that we both equally flip out over," Amy says.

1
2
3
4
5
6
7
8
9
10
11

Last updated April 30 2009: 10:47 AM ET

Email | Print |

Digg this story |

More Galleries

5 biggest share buybacks of 2014

Stock repurchases are booming. These five companies are ready to spend over $79 billion on buybacks. More

10 horrifying corporate mascots

McDonald's Happy is part of a long lineage of creatures great and small that shill for products and mortify consumers. Mr. Mucus, anyone? More

5 best cities to launch a career

The top spots in the U.S. for new grads to land a job -- and actually enjoy life -- according to financial site WalletHub. More