Bernbach was one of the founders of Doyle Dane Bernbach (now part of Omnicom Group), the first ad agency to introduce the creative form approach, which paired a copywriter with an art director.
In the past, writers handed the copy off to an art director, who then created a layout. By working together from the beginning, ads became subtle, yet bolder, as seen in DDB's 1959 "Think Small" campaign for Volkswagen.
The proof Bernbach was a legendary act? He and his firm are mentioned in "Mad Men" as a rival to Sterling Cooper, Don Draper's agency.
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